PREMIER MARKET Strong economic development, planning and organizational programs has positioned Apple Valley as a dynamic and prosperous market during the economic expansion of the last half-decade.
Today, its 74,266 residents enjoy the Victor Valley region’s premier housing and can now shop and dine locally with nearly 2.5 million square feet of retail space recently opened or under construction. Because Apple Valley’s greater trade area has been traditionally underserved, many of the new commercial enterprises are exceeding their company’s financial projections.
More than 200 stores have opened since 2005, 53 of which have opened within the last 15 months, including; WinCo Foods, Best Buy, Bed Bath and Beyond, Super Target, the Town’s second Lowe’s Home Improvement Warehouse, UltraStar Cinema, Oggi's Pizza & Brewery, and Applebee’s.Another 25 retailers are expected to open by summer 2009, including; Cinemark Theater, 24-Hour Fitness, Office Max, Ross Dress for Less, Red Robin, and Buffalo Wild Wings.
Buttressing Apple Valley’s assertion that its commercial market remains strong despite the national economic slow down, financial reports indicate Apple Valley’s 4Q 2007 sales tax revenue growth of 16.2% over 4Q 2006 was the largest of any city within San Bernardino County. Apple Valley is ranked in the 2007 Kosmont Companies-Rose Institute “Cost of Doing Business Survey” as one of the 4 least costly cities for doing business in the High Desert/Inland Empire region.
LOCATION Located in Southern California’s Victor Valley region, approximately 40 miles northeast of San Bernardino, 90 miles northeast of Los Angeles and 190 miles south of Las Vegas, Nevada, along Interstate 15, Apple Valley provides excellent opportunities for commercial development and an ideal location for distribution, transportation and logistics services.
The larger trade area population of 400,000 is comprised of the cities of Adelanto, Apple Valley, Barstow, Hesperia, Victorville, and the unincorporated communities of Spring Valley Lake, Jess Ranch, Oak Hills, Silver Lakes, Helendale, Pinon Hills, Oro Grande, Baldy Mesa and other outlying areas of San Bernardino County. WORTH MENTIONING The intersection at Apple Valley and Bear Valley Roads is considered the most significant commercial intersection and corridor in the Victor Valley. This intersection and commercial corridor is within one mile of Victor Valley College (student population of 16,000), the lakeside, golf course community of Spring Valley Lake (population 10,000), and within walking distance of the 4,000 unit master planned community of Jess Ranch.
In the northeast quadrant of Apple Valley, the North Apple Valley Industrial Specific Plan comprises 5,100 acres of industrial zoned land. At build-out, over 30 million square feet of industrial facilities will have been developed, employing approximately 38,000 regional residents and influencing subsidiary services, including housing and commercial markets.
In addition to the NAVISP, several significant development opportunities were recently approved by the Town Council. Bridle Path Estates and North Pointe, two residential specific plans comprising over 1,800 units, were approved in the northwest quadrant and will drive population growth, as well as infrastructure extensions and improvements into this northern section. In anticipation of this northward growth, Apple Valley Road, a major north/south arterial, was extended northward to connect Apple Valley’s western perimeter to Interstate 15.
The region presents one of the most affordable housing markets in the western United States and access to a multitude of recreational activities, including beaches, mountains, dunes, parks and many cultural and entertainment amenities.
To prepare for our future growth, we are updating our General Plan to add additional commercial, industrial, office, mixed-use and multi-family residential designations to our community.
Apple Valley is the regional leader in advanced health care systems from pediatric services to radiology, with St. Mary Regional Medical Center as the hub of state-of-the-art medical services. Preliminary plans have been approved for the future development of a 120-bed acute care hospital, near the Regional Commercial Corridor. Growth also remains strong in the service commercial sector of the Apple Valley Village Business District, located east of Navajo Road, alongside State Route 18.Nearly 175,000 square feet of light industrial/commercial service facilities have recently opened, or is under construction, adding to Apple Valley’s diverse market place.
Fast-track entitlement processing, free technical assistance, reasonable fees and a business-friendly attitude make it easy to get your slice of the Apple! Come see for yourself at www.applevalley.org.
* Regional population estimate is based on a total of Victorville, Hesperia, Apple Valley, and Adelanto populations; unincorporated areas are not included in this estimate.
Historic and Projected Population Estimates
1995
2000
2005
2009
2013
50,586
53,976
63,868
74,266
84,989
Annual Growth Rate:
Source: Claritas Pop Facts Demographic Snapshot Report 5/14/09; Town of Apple Valley Dept. of Building and Safety; California Dept. of Finance, Table E-1 City/County Population Estimates witn Annual Percentage of Change.
Age Distribution of Population
Age Group
Total (2009)
% Distribution
0-17 years
20,915
28.16%
18-24 years
7,808
10.52%
25-34 years
10,001
13.47%
35-54 years
17,555
23.63%
55-74 years
13,147
17.70%
75 years and older
4,840
6.52%
TOTAL
67,246
90.55%
Claritas "Pop-Facts: Demographic Snapshot Report – 2009 Est. Population by Age," 5/14/09
Educational Attainment of Population over 25 Years of Age
Years of School Completed
Total (2009)
% Distribution
Less than High School
7,973
17.5%
High School
12,659
27.76%
Some College
13,794
30.29%
Associate's Degree
3,624
7.96%
Bachelor's Degree
4,520
9.92%
Graduate Degree or higher
2,973
6.48%
Claritas "Pop-Facts: Demographic Snapshot Report/Est. Population by Age 25+ by Educational Attainment," 5/14/09
Income Level
Per Capita (2009)
Median Household (2009)
Average Household (2009)
$22,848
$51,927
$66,959
Claritas "Pop-Facts: Demographic Snapshot Report /Est. Population by Age 25+ Educational Attainment,"5/14/09
Household Income Distribution
Annual Income
Total (2009)
% Distribution
Under $35,000
8,480
33.79%
$35,000- $49,999
3,695
14.73%
$50,000-$74,999
4,793
19.10%
$75,000- $99,999
3,246
12.94%
Over $100,000
4,874
19.42%
Claritas "Pop-Facts: Demographic Snapshot Report /Est. Households by Household income " 5/14/09
Education
APPLE VALLEY UNIFIED SCHOOL DISTRICT The AVUSD is a leader among school districts in technology and academic excellence.The District currently has nine elementary schools, three middle schools, one continuation high school, and three comprehensive high schools.
Of these, the most recent additions include a new elementary school and middle school, which both opened for the 06-07 school year.A new 1st - 8th magnet school opened in 05-06 as well, serving as both an elementary and middle school to the area.
AWARD WINNING Some of the District's academic excellence awards include:
*Vista Compana Middle School as a "California Distinguished School" a Golden Bell Award-winning special education program for secondary students, elementary magnet schools in mathematics/science and visual and performing arts; the 1997 California Teacher of the Year; an extensive advanced placement program receiving well over $100,000 annually in awards and scholarships.
* The Lewis Center for Educational Excellence is a California Golden Bell Award- winning and nationally recognized model.It features the National Aeronautics and Space Administration (NASA) and Jet Propulsion Laboratory (JPL) affiliated research-quality Luz observatory, as well as a T-40 flight simulator used for aviation instruction.It is one of only 44 schools of its kind in the nation!
K-12 Education
School
Enrollment/Grad rate
Avg. Class Size
Test Scores*
Public/Private?
Elementary
Desert Knolls Elementary
586
23**
8 API Rank
Public (K-5)
Mariana Elementary
615
23**
5 API Rank
Public (K-5)
Mojave Mesa Elementary
576
22**
7 API Rank
Public (K-5)
Rancho Verde Elementary
666
23**
5 API Rank
Public (K-5)
Rio Vista Elementary
676
23**
9 API Rank
Public (K-5)
Sandia Elementary
752
23**
5 API Rank
Public (K-5)
Sitting Bull Elementary
546
23**
n/a***
Public (K-5)
Sycamore Rocks Elementary
541
21**
7 API Rank
Public (K-5)
Yucca Loma Elementary
744
24**
4 API Rank
Public (K-5)
Vanguard Preparatory (K-8 Magnet School)
1,077
25**
7 API Rank
Public (K-8)
Middle School
Apple Valley Middle School
994
32
4 API Rank
Public (6-8)
Vista Campana Middle School
949
31
5 API Rank
Public (6-8)
Sitting Bull Middle School
1,149
32
n/a***
Public (6-8)
High School
Apple Valley High
2,013
31
6 API Rank
Public (9-12)
Granite Hills High
2,266
33
4 API Rank
Public (9-12)
Willow Park High (continuation)
124
18
n/a
Public (9-12)
Other
Academy for Academic Excellence
956
23
9 API Rank
Charter (K-12)
Alternative Education Center High School
447
20
1 API Rank
Public (K-12)
Source: Apple Valley Unified School District www.avusd.org (2006), www.greatschools.net (data for 2005-06 school year), California Dept. of Education www.cde.ca.gov/ta/ (2006).
*API Rank is a California Department of Education measurement to compare schools. The scores range from 1 to 10. A rank of 10 means the school's average test scores ranked in the top 10% of all California schools at that grade level; a rank of 1 means the school scored in the bottom 10% for that grade level. **Apple Valley Elementary Schools comply with California Class Size Reduction, mandating class sizes of no more than 20 for grades K-3. ***Sitting Bull Elementary and Middle Schools opened during the 2006-07 school year.
PRIVATE EDUCATION The following educational institutions provide distinguished award-winning private school curricula for families seeking alternatives to public school education.
Victor Valley College At Victor Valley College, students enjoy a positive and warm learning environment on a modern campus that blends beauty and tranquility in a park-like atmosphere. A beautiful lake at the center of campus serves as a focal point for contemplation and for student activities.
In recent years, the Victor Valley College campus has grown and changed, adding important new facilities and transforming several buildings to provide more effective use of space.In the beginning of 2008, they have opened the doors to two buildings; (1) The brand new Advanced Technology Center, and (2) The Speech/Drama Addition(part of the Performing Arts Center).The College prides itself on remaining current in all aspects of technology.
Victor Valley College has earned its reputation for academic leadership, educational excellence and innovation through hard work and dedication to student success.The secret of its success can be found in its award-winning faculty, dedicated and friendly staff, superior curriculum, nationally recognized occupational programs, and outstanding student services and special programs.
Simply put, at Victor Valley College everything is based on one primary foundation: "The Student Is Always First!"
Bachelor and Masters Degrees Biological & Biomedical Sciences Business, Math & Statistics Computer & Information Sciences Natural Resources & Environmental Foreign Languages Health & Related Professions
Bachelor and Masters Degrees Biological & Biomedical Sciences Business Computer & Information Sciences Education & Languages Math & Statistics Environmental Sciences
Certifications & Associate Degrees Business Computer & Information Sciences Construction Trades Engineering Health & Related Professions Mechanic & Repair Technologies
Certifications & Associate Degrees Business Construction Trades Engineering Technologies Health & Related Professions Legal Assistant & paralegal Mechanic & Repair Technologies Precision Production
One and Two-Year Certifications in business, health and related professions
Research
Lewis Center for Education Research (Apple Valley) The center is a collaborative effort among academics and community members that offers several distinct educational and research programs to students, teachers and parents. Partnerships with NASA and JPL/Caltech are just some of the opportunities participants benefit from while working with the center. Among the Lewis Center's most significant programs is the Academy for Academic Excellence (AAE), a K-12 charter school in which new teaching techniques and strategies are tested and refined in a standards-based education program.
Source: VVEDA Regional Profile; National Center for Educational Statistics (www.nces.ed.gov); all are public institutions unless otherwise noted. Lewis Center for Education Research (www.lewiscenter.org) (Updated April 2008)
Note: Mileage approximations are based on distance from The Apple Valley Town Hall.
Healthcare Services
Name of Service
Description
St. Mary Medical Center
186 beds
Apple Valley Radiology & Oncology Center
Desert Valley Medical Group (Victorville)
88 beds
Victor Valley Community Hospital (Victorville)
128 beds
The Town of Apple Valley is the regional leader in advanced health care systems from pediatric services to radiology, with St. Mary Regional Medical Center as the hub of state-of-the-art medical services.Noted specialty physicians have developed around St. Mary Medical Center and offer the highest quality health care in the area.
For 50 years, St. Mary Medical Center has grown to become a leader in medical excellence by continuing to plan and innovate for the future. A $40 million expansion has provided advanced levels of service in cardiology, radiology, surgery, emergency care and patient care.
In addition to the outstanding care already available in the area, a General Plan Amendment and Zone Change was approved in early 2007, paving the way for a planned 733,500 square foot development to include a 120 bed, 100,000 square foot, general acute-care hospital, a convalescent care facility, medical office buildings and office/professional buildings.A sub-acute 99 bed nursing facility is proposed to be developed adjacent to the hospital.This future project is located within Apple Valley’s Regional Commercial Corridor, on the East side of Apple Valley Road, 1/4 mile north of Bear Valley Road.
Labor Availability
NEW Victor Valley Labor Market Assessment to be released! While Apple Valley boasts the lowest unemployment rate (13.5 percent) of any Victor Valley city, an ample and skilled workforce is readily available.Over 25 percent of the Town’s workforce commutes 45 minutes or more, with the average commute time of nearly 34 minutes.As a quality of life factor, many residents state they would accept a salary cut in exchange for employment closer to home.Additionally, businesses locating to Apple Valley can draw labor from the Victor Valley region, an area that extends roughly 30 miles around the town and encompasses the cities of Adelanto, Barstow, Hesperia, and Victorville, as well as unincorporated communities. This regional labor force exceeds 130,000.As an example of this eager, ample and skilled regional workforce, Wal-Mart’s 1.3 million square foot distribution center employs 1,100 area residents and initially received over 10,000 applications.
Apple Valley Employment Facts: Labor Force: 26,800 (Regional Labor Force: 97,300) Employed: 23,200 Unemployed: 3,600 Unemployment Rate: 13.5% Source: California Employment Development Department, LMID (http://www.labormarketinfo.edd.ca.gov/), "Labor Force Data for Sub-County Areas" and "California Industry Employment & Labor Force - by Annual Average" (04/2009)
Labor Force and Unemployment – Town of Apple Valley
Date
Total Labor Force
Number Unemployed
Unemp. Rate
State Unemp. Rate
2008 Avg Annual
26,500
2,300
8.8%
7.2%
2007 Avg Annual
26,300
1,600
6.2%
5.4%
2006 Avg Annual
26,200
1,400
5.3%
4.9%
Source: California Employment Development Department, LMID (http://www.labormarketinfo.edd.ca.gov/), "Labor Force Data for Sub-County Areas" and "California Industry Employment & Labor Force - by Annual Average"
San Bernardino County-Wide Wage Information
Average Wage for Experienced Workers
Computer Programmer
$32.69
Data Entry Operator
$12.86
Electronics Engineer
$39.12
Executive Secretary
$18.89
General Clerk
$14.71
Medical Lab Technician
$18.36
Physical Therapist
$30.95
Registered Nurse
$29.29
Secretary
$15.70
Chemical Technician
$22.76
Sources: San Bernardino County Community Profile; California Employment Development Dept. MetroComp; Economic Research Institute, Geographic Reference Report, 2005
Commute Patterns
Commute Time
Number of Workers
% of Workers
Less than 15 minutes
6,767
25.70%
15 to 29 minutes
9,763
37.08%
30 to 44 minutes
2,788
10.59%
45 minutes and over
5,013
26.62%
Source: Claritas “Pop-Facts: Demographic Snapshot Report - 2009 Est. Workers Age 16+ by Travel Time to Work” generated 8-17-2006
Labor Costs
Wages by Selected Occupation
Occupation
Starting Wage*
Exper. Wage*
Occupation
Starting Wage*
Exper. Wage*
Administrative Assistant
$15.75
$20.32
Maintenance Worker
$11.86
$16.22
Aircraft Mechanic
$16.57
$22.11
Materials Handler
n/a
n/a
Assembler
$8.08
$9.25
Mechanical Engineer
$25.05
$31.41
Auto Mechanic
$13.22
$17.15
Medical Lab Tech
$13.33
$16.34
Carpenter
$15.77
$21.87
Millwright
$15.97
$18.63
Cashier
$7.76
$8.49
Order Clerk
$9.52
$12.15
Chemical Technician
$12.90
$16.28
Painter
$11.12
$13.16
Civil Engineer
$29.13
$33.76
Physical Therapist
$28.54
$35.54
Computer Programmer
$21.77
$31.01
Production Supervisor
$16.58
$20.81
Construction Worker
$22.34
$27.17
Inspectors, Test ors
$10.62
$13.98
Customer Service Rep
$11.33
$14.10
Registered Nurse
$27.25
$31.93
Data Entry Keyer
$9.52
$11.87
Sales Rep
$16.26
$21.37
Drafter
$16.18
$19.75
Secretary
$10.95
$14.95
Electronics Engineer
$31.86
$38.42
Security Guard
$8.25
$9.55
Electronics Technician
$22.93
$26.26
Senior Manager
n/a
n/a
Executive Secretary
$14.94
$18.08
Shipping Clerk
$9.97
$12.38
Forklift Operator
n/a
n/a
Tool & Die Maker
$15.84
$21.10
Clerk (information & records)
$12.19
$15.10
Truck Driver, Light
$8.85
$11.50
Machine Tool Operator
$11.04
$14.97
Truck Driver, Heavy
$15.71
$19.31
Machinist
$11.30
$15.06
Welder
$10.95
$13.91
Maintenance Mechanic
n/a
n/a
Source: Data represents Riverside-San Bernardino MSA. Occupational Employment and Wage Data, 2006 first quarter, (www.labormarketinfo.edd.ca.gov) (March 2007)
The state of California has not adopted any Right to Work laws. A Right to Work law secures the right of employees to decide for themselves whether or not to join or financially support a union. However, employees who work in the rail or airline industries are not protected by a Right to Work law, and employees who work on a federal enclave may not be.
Employment Taxes & Mandated Benefits
Tax/ Benefit
Rate/Basis
Administering Agency
Disability Insurance
0.6% of wages, up to $83,389 (paid by employees via withholding)
Employees covered by Disability Insurance (see above) are eligible for up to 6 wks of paid family leave to care for a seriously ill child, spouse, parent, or domestic partner, or to bond with a new minor child. Disability Insurance is paid by employees.
Above is merely a sample of Apple Valley's largest employers. Fresenius Medical Supply employs approximately 40 people at its distribution location near the Wal-Mart distribution facility. The Apple Valley Country Club, Food 4 Less, El Pollo Loco Restaurant, Green Valley Home Health Services and Round Table Pizza all employ approximately 50 people each. The Automobile Club of southern California recently opened a location in the Jess Ranch Marketplace with 38 people on its staff. Another restaurant, Applebee's Neighborhood Grill & Bar employs 90 people.
Major Events / Festivals
Conferences & Conventions
CoreNet Global Summit Buck the Trend: Stand Out and Deliver - Dallas, TX April 26th-28th, 2009
International Council of Shopping Centers 2009 Spring Convention - Las Vegas, NV May 17th-20th, 2009
International Council of Shopping Centers Western Division Conference - San Diego, CA September 2nd-4th, 2009
High Desert Leaders Economic Summit Victor Valley College - Victorville, CA September 10th, 2009
High Desert Opportunity Annual Business Conference at the San Bernardino County Fairgrounds - Victorville, CA October 15th, 2009
Community Events & Festivals
Kids Safety Fair – Apple Valley Commons April 25th, 2009
Freedom Festival July 4th, 2009
Sunset Concert Series June 18th, 2009 – TBA
June 25th, 2009 – TBA
July 9th, 2009 – TBA
July 16th, 2009 – TBA
July 23rd, 2009 – TBA
July 30th, 2009 – TBA
August 6th, 2009 – TBA
August 13th, 2009 – TBA
Victor Valley Airshow/Expo Press Conference TBA
Fall Festival September 12th, 2009
Christmas Tree Lighting – Winter Wonderland December 5th, 2009
North Apple Valley Industrial Specific Plan
As Apple Valley’s commercial marketplace continues to mature, the Town is readying its 5,100 acre North Apple Valley Industrial Specific Plan (NAVISP) area to be a major hub for logistics, research and development and light manufacturing facilities.At build-out, the NAVISP will produce over 38,000 jobs for Apple Valley and the Victor Valley region.
Scarce industrial land and rising land and development costs in the Los Angeles Basin continue to enhance Apple Valley’s strategic benefits—affordable and ample land, prime market access, an excellent surface transportation network and a high quality workforce.These attributes, along with the fastest industrial development entitlement process in California makes the NAVISP the industrial location of choice.
LOCATION Located in Southern California’s Victor Valley region, approximately 40 miles northeast of San Bernardino, Apple Valley provides excellent opportunities for industrial development.
Most sites are located less than 7 minutes from Interstate 15, allowing for the quick and efficient transport of goods and services to the I-10, I-40, US-395, SR-58, SR-18 freeways and highways, able to reach the vast majority of western and midwestern markets within 24 hours. The NAVISP is 15 minutes from Southern California Logistics Airport and 95 minutes from the Ports of Long Beach and Los Angeles, providing a strategic location for moving goods and services to regional and international markets.
DEMAND Apple Valley’s growing industrial market is exemplified by a 1.3 million square foot Wal-Mart Distribution Center and a 70,000 square foot Fresenius Medical Care Distribution Center, together employing nearly 1,100 persons.Major industrial development entities, including First Industrial Realty Trust and Watson Land Company, are preparing industrial park development plans for their recently acquired 900-plus acres.
TIME TO MARKET Apple Valley realizes “time to market” is critical.In addition to ample land in a prime location, the NAVISP offers a streamlined entitlement process where a project can break ground in 120-days.Here are a few reasons why Apple Valley offers the timeliest and most efficient entitlement process in California:
Certified Environmental Impact Report (EIR) exempts projects from further environmental review under the California Environmental Quality Act (CEQA). Any technical studies required prior to issuance of a grading permit are identified as part of the EIR mitigation measures.With an adopted EIR, and a streamlined administrative site plan review and approval process, a project can be entitled in as little as 120 calendar days from the time an application is deemed COMPLETE.A previously built structure that conforms to the NAVISP development standards can be entitled in 45 days from the time an application is deemed COMPLETE.
McCallum Sweeney Certified Site. Upon completion of a comprehensive due-diligence analysis prepared by the distinguished site selection consultant team of McCallum Sweeney Consulting (MSC), an 80-acre site, held by Watson Land Company, was selected in 2007 as the first MSC certified site in California.The certified “shovel-ready” site removes entitlement and approval uncertainties by providing due-diligence services by MSC and a Southern California Edison streamlined permit process. The certified site demonstrates to prospective investors and end-users that Apple Valley has met various readiness criteria and is marketing property that carries far less development and schedule risks than non-certified sites. The MSC process included completion of an extensive environmental review, approved land-use criteria and entitlements, and adequate infrastructure.Learn more >
Habitat Conservation Plan (HCP), expected to be released in 2009, will address Endangered Species Act compliance and allow the Town to apply identified mitigation measures to local land use decisions, thereby streamlining the development entitlement process and providing project proponents certainty once local approvals are obtained.The HCP will eliminate the necessity for individual project approvals by State Fish and Game and Federal Fish and Wildlife agencies.
INFRASTRUCTURE To facilitate infrastructure expansion, Apple Valley is working with the primary local water purveyor and Fire Protection District to determine the location and scope of backbone water system improvements, as well as the development and implementation of the related financing plan. Several miles of streets have been paved to increase circulation and provide Fire District-required secondary paved access routes.
Environmental and alignment studies are also ongoing for the future High Desert Corridor, linking the Victor Valley with north Los Angeles County (Antelope Valley), creating a new interchange at Interstate 15, and providing a major east-west corridor for the NAVISP and north Apple Valley.
Apple Valley Airport, a general aviation airport located within the boundaries of the NAVISP, offers convenience for private corporate travel.The Airport is home to the County of San Bernardino Sheriffs Department and California Highway Patrol and Aviation Divisions. The Airport recently completed new offices and heliport with additional hangar facilities to break ground in January 2008, thereby providing additional convenience for private corporate travel.
PERMIT PROCESS The North Apple Valley Industrial Specific Plan (NAVISP) establishes land uses, development standards and guidelines for the 5,100-acre industrial area. Unique to NAVISP, the Site Plan Review (SPR) permit process allows for the administrative review and approval for projects which propose permitted uses and conform to the requirements and development standards of NAVISP.
Those projects which do not conform to the NAVISP Standards(as identified in Table III-1, NAVISP) may require a Special Use Permit (SUP) or a Conditional Use Permit (CUP). Circumstances requiring a SUP or CUP should occur infrequently in the NAVISP.An SUP requires discretionary administrative review while a CUP requires Planning Commission approval and is subject to public hearing and noticing requirements. Site Plan Review Application Planning Department Resources
Apple Valley’s industrial land prices remain some of the lowest in California and continue to drive interest and development within NAVISP, where a fast-track entitlement process, free technical assistance, reasonable fees and a business-friendly attitude will provide relocating businesses a competitive edge.
Come get your slice of the Apple!
Taxes
State Tax Profile
Tax
Basis
Rate
Agency
Corporation Income and Franchise Tax
Net income apportioned to California (2005 tax yr)
Sources: www.edd.ca.gov/taxrep/taxrte9x.htm; http://www.boe.ca.gov/cgi-bin/rates.cgi; http://www.ftb.ca.gov/forms/05_forms/index.html Last updated Sep-Nov. 2006
Local Tax Profile
Tax
Basis
Rate
Agency
Business License
$50-$250
Town of Apple Valley
Property Tax
Per $100 of assessed value
1-1/25%
County Assessor
Transient Occupancy Tax
Taxable receipts
7%
Hotels and motels
Utility Tax
N/A
N/A
N/A
Telecommunications Tax
N/A
N/A
N/A
Traffic Counts
Traffic Counts at Apple Valley'sMajor Intersections
Bear Valley Road at
Count
Apple Valley Rd
59,401
Kiowa Rd
40,432
Deep Creek Rd
35,048
Navajo Rd
29,212
Central Rd
18,267
Apple Valley Road at
Count
Hwy 18
60,684
Bear Valley Rd
59,401
Sitting Bull Rd
28,828
Yucca Loma Rd
27,426
Highway 18 (State Route)
Count
Apple Valley Rd
60,684
Dale Evans Pkwy
34,000
Navajo Rd
29,941
Central Rd
19,370
Sources: Counts Unlimited, October 2007; California Department of Transportation
Utility Contacts
Commercial/industrial rates vary depending on the size and energy efficiency of the facility. The two major utilities, Southern California Edison and Southwest Gas Corporation offer a wide variety of cost reduction programs, including assistance in planning the facility, rebates for energy efficient equipment, and special rates that are negotiable depending on the size and load needs of the facility.
Air Mojave Desert Air Quality Managment District(MDAQMD) Mr. Alan DeSalvio, Supervising Air Quality Engineer email: adesalvio@mdaqmd.ca.gov 14306 Park Avenue Victorville, CA 92392 (760) 245-1661 ext. 6726Electricity Southern California Edison www.sce.com Ms. Grace Soto, Service Planner 12353 Hesperia Road Victorville, CA 92395 (760) 951-3237Natural Gas
Southwest Gas Corporation www.swgas.com Ms. Nasrin Houstin email: nasrin.houston@swgas.com Office: (702) 876-7149 13471 Mariposa Road P.O. Box 1498 Victorville, CA 92393-1498 Local: (760) 951-4055 Sewer Town of Apple Valley Mr. Dennis Cron, Director of Public Services email: dcron@applevalley.org 14955 Dale Evans Parkway Apple Valley, CA 92307 (760) 240-7000 ext. 7520Solid Waste
Victorville Sanitary Landfill Mr. Bill Arlington,General Manager 18600 Stoddard Wells Road Victorville, CA 92395 Expected Capacity Date: 2059 (760) 245-8607Telecommunications/Fiber-Optics Providers
Verizon Communications www.verizon.com 16071 Mojave Drive Victorville, CA 92392 (760) 245-0569 or (760) 243-0235
Charter Communications www.charter.com Mr. Shane Carlson, Correspondence Coordinator email: shane.carlson@chartercom.com 7337 Central Avenue Riverside, CA 92504 Office: (951) 343-5100 ext. 4161 Fax: (951) 354-5942
Major Water Providers
Apple Valley Ranchos Water Company www.avrwater.com Mr. Scott Weldy, General Manager 21760 Ottawa Road P.O. Box 7005 Apple Valley, CA 92307 (760) 247-6484
Golden State Water Company www.gswater.com 13608 Hitt Road Apple Valley, CA 92307 (760) 247-3391
Transportation
Distance to Markets
City
Distance in Miles/Direction
Drive Time
Los Angeles, CA
95 mi / SW
1 hr, 32 min
San Diego, CA
152 mi / S
2 hr, 27 min
Phoenix, AZ
364 mi / E
5 hr, 22 min
San Francisco, CA
424 mi / NW
6 hr, 50 min
Salt Lake City, UT
611 mi / NE
8 hr, 47 min
Denver, CO
938 mi / NE
13 hr, 37 min
Dallas, TX
1,428 mi / E
20 hr, 21 min
Source: Google Maps (2008)
Airports
Name
Type
Distance in Miles
Drive Time
FBO (Y/N)
Apple Valley Airport
General Aviation
Northeast Apple Valley
5 min.
No
Southern California Logistics Airport (SCLA)
Air Cargo (international)
14 mi
20 min
Yes
Ontario International Airport
Primary airport for business travel into Victor Valley
Source: U.S. Department of Labor, Bureau of Labor Statistics: http://www.bls.gov/eag/eag.ca_riverside_msa.htm Consumer Price Indexes Pacific Cities and U.S. City Average May 2008, All Items Indexes, Los Angeles-Riverside-Orange Co.
Business Products: hospital, emergency room, cardiac care, mobile medical van, mobile mammogramBusiness Services: Emergency care, cardiac care, surgical care, outpatient care, women’s services, children’s services, diabetes treatment center, patient relations, patient support, family support, community outreach
Specialties: St. Mary Medical Center, Emergency Room, cardiac care, urgent care, cardiovascular?are, oncology, health & wellness
Source: St. Mary Medical Center (2006)
Culture–Sports–Recreation
Theatre, Fine Arts, Cultural Attractions
Victor Valley Community College - Performing Arts Center
18422 Bear Valley Rd. Victorville, CA 92395 (760) 245-4271
California Route 66 Museum
16825 D St. Victorville, CA 92395 (760) 951-0436
Victor Valley Museum & Art Gallery
11873 Apple Valley Rd. Apple Valley, CA (760) 240-2111
Mojave River Valley Museum
270 E. Virginia Way Barstow, CA 92311 (760) 256-5452
Western America Railroad Museum
685 N. First St. Barstow, CA 92311 (760) 256-WARM
Sports Venues and Organizations
Apple Valley Parks & Recreation
14955 Dale Evans Pkwy. Apple Valley, CA 92307 (760) 240-7000 x 7880
Mavericks Stadium High Desert Mavericks California League
12000 Stadium Way Adelanto, CA 92301 (760) 246-MAVS
Inland Empire 66ers
280 S. E St. San Bernardino, CA 92401 (909) 888-9922
California State University/California League San Bernardino Coyotes Baseball
Arrowhead Credit Union Park 280 S. E St. San Bernardino, CA 92401 (909) 537-5021
Apple Valley Little League, Inc.
13467 Navajo Rd. Apple Valley, CA 92307 (760) 247-5441
Apple Valley Soccer Club
(760) 247-4770 (800) 368-3867
American Youth Soccer Organization (AYSO)
13650 Coyote Ct. Victorville, CA 92392 (760) 241-2320
Hesperia Youth Soccer
14737 Mojave Dr. Hesperia, CA 92345 (760) 948-0329
Golf Courses
Apple Valley Country Club - Golf/Tennis/Pro Shop
15200 Rancherias Rd. Apple Valley, CA 92307 (760) 242-3653
Jess Ranch Golf Club
10885 Apple Valley Rd. Apple Valley, CA 92308 (760) 240-1800
Bear Valley Golf Range
22839 Bear Valley Rd. Apple Valley, CA 92308 (760) 240-6497
Green Tree Golf Course
14144 Green Tree Blvd. Victorville, CA 92394 (760) 243-1936
Spring Valley Lake Country Club - Golf/Tennis/Racquetball
13229 Spring Valley Pkwy. Victorville, CA 92395 (760) 245-5336
Hesperia Golf &Country Club
17970 Bangor Ave. Hesperia, CA 923345 (760) 244-9301
El Rancho Verde Golf Course
355 E. Country Club Dr. Rialto, CA 92377 (909) 875-5346
Source: Town of Apple Valley
Local Parks
3 Diamond Skate Park James A. Woody Community Center 13467 Navajo Rd. Apple Valley, CA 92307
Brewster Park 21024 Otoe Rd. Apple Valley, CA 92307
Corwin Road park 18575 Corwin Rd. Apple Valley, CA 92307
Ferrarese Park Adjacent to Mesquite School Apple Valley, CA 92307
Horsemen's Center 24320 Highway 18 Apple Valley, CA 92307
James A. Woody Community Center 13467 Navajo Rd. Apple Valley, CA 92307
Lion's Park Just east of Dale Evans Parkway on south outer Highway 18 Apple Valley, CA 92307
Mendel Park Adjacent to Mariana School Apple Valley, CA 92308
Mountain Vista Park Serrano and Rimrock Roads Apple Valley, CA 923007
Norm Schmidt Park Tuweep Trail Rd. in the Symeron Estates. One mile west of Rincon off Ochoa Rd. Apple Valley, CA 92307
Otoe Road Park 21024 Otoe Rd. Apple Valley, CA 92307
Sycamore Rocks Park Located on Joshua and South Road Apple Valley, CA 92307
Thunderbird Park On Thunderbird and Wichita Rd., adjacent to Mojave Mesa School Apple Valley, CA 92307
Town of Apple Valley Park and Recreaton Center 14955 Dale Evans Pkwy. Apple Valley, CA 92307 (760) 240-7000 x 7880
Virginia Park Located on Central Rd. and Papago Rd., about 1/4 mile north of Waalew on Central Apple Valley, CA 92307
Yucca Loma Park Adjacent to Yucca Loma School on Yucca Loma Rd. Apple Valley, CA 92307
Points of Interest
Calico Ghost Town 36600 Ghost Town Rd. Yermo, CA 92398 (760) 254-2122
Calico Early Man Archaeological Site Interstate 15 at Minneola Rd. Yermo, CA 92398 (760) 252-6000
Casa del Desierto (Harvey House) 685 N. First Ave. Barstow, CA 92311-2201 (Contact Barstow Chamber of Commerce) (760) 256-8616
Cajon Ranger District Interstate 15 and Highway 138 Cajon Junction, CA 92358 (909) 328-2850
Planetarium Victor Valley Community College 18422 Bear Valley Rd. Victorville, CA 92392-5849 (760) 245-4271
O.K. Corral Ostrich Farm 8308 Puritan St. Oro Grande, CA 92368 (760) 951-5180
High Desert Youth Center 15411 Village Rd. Victorville, CA 92394 (760) 245-7103
High Desert Farmer's Market Victor Valley Community College 18422 Bear Valley Rd. Victorville, CA 92392-5849 (760) 247-3769
Renaissance Pleasure Faire Glen Helen Regional Park 2525 Glen Helen Pkwy. Devore, CA 92428 1 800 52- FAIRE
San Bernardino County Fairgrounds 14800 Seventh St. Victorville, CA 92392 (760) 951-2200
Barstow Rodeo Stampede Marine Corps Logistics Base/Rodeo Grounds Barstow, CA 92311 (760) 252-3093
Hesperia's Pro Rodeo Circuit Rodeo Val Shearer Equestrian Center Hesperia, CA 92395 (Contact Hesperia Chamber of Commerce) (760) 244-2135
Cinema Safari Zoo 19038 Willow St. Hesperia, CA 92345 (760) 948-9430
Hyundai Pavillion at Gelen Helen 2575 Glen Helen Pkwy. Devore, CA 92407 (909) 880-6500
Mojave Narrows Regional Park 18000 Yates Rd. Victorville, CA 92392 (760) 245-2226
Devil's Punchbowl Natural Area 28000 Devil's Punch Bowl Rd. Pearblossom, CA 92553 (661) 944-2743
Route 66 Rendezvous/Downtown San Bernardino 201 North E St., Suite 301 San Bernardino, CA 92401 (909) 388-2934
Pharaoh's Lost Kingdom 1101 N. California St. Redlands, CA 92374 (909) 335-7275
Big Bear Lake Big Bear Chamber of Commerce 630 Bartlett Rd. Big Bear, CA 92315 (909) 866-4607
Rainbow Basin Natural Area Barstow Chamber of Commerce 409 E. Fredericks St. Barstow, CA 92315 (760) 256-8617
Arrowhead Queen Lake Tours Lake Arrowhead Village Dockside Lake Arrowhead, CA 92352 (909) 336-6992
Hesperia Lake Park 7500 Arrowhead Lake Rd. Hesperia, CA 92345 (760) 244-5951
Mojave National Preserve 2701 Barstow Rd. Barstow, CA 92311 (760) 252-6100
Silverwood Lake State Recreation Area 14651 Cedar Circle Hesperia, CA 92345 (760) 389-2281
Afton Canyon Natural Area Barstow Chamber of Commerce 490 E. Fredericks St. Barstow, CA 92315 (760) 256-8617
Big Bear Mountain Ski Resort 43101 Goldmine Dr. Big Bear, CA 92315 (909) 585-2519
Green Valley Nordic 35050 Highway 18 Running Springs, CA 92382 (909) 867-5300
Mount Baldy Ski Resort 6700 Mt. Baldy Rd. Upland, CA 91759 1 866 Ski-Baldy
Rim Nordic Ski Area 35050 Highway 18 Running Springs, CA 92382 (909) 867-5300
Snow Summit 880 Summit Blvd. Big Bear Lake, CA 92315 (909) 866-5766
Snow Valley Mountain Resort 35100 Highway 18 Running Springs, CA 92382 (909) 867-2751
Local Clubs and Organizations
Apple Valley Rotary Club PO Box 943 Apple Valley, CA 92307
The Salvation Army 14585 LaPaz Dr. Victorville, CA 92392 (760) 245-2545
United Way, Inc. 16192 Siskiyou Rd. Apple Valley, CA 92307 (760) 242-5370
Apple Valley Moose Lodge #1810 21955 Highway 18 Apple Valley, CA 92307 (760) 247-2305
Police Activities League (PAL) Jake LaDuke or Trish Hill 14931 Dale Evans Pkwy. Apple Valley, CA 92307 (760) 240-7000 x 7442
The Town of Apple Valley contracts with the San Bernardino County Sheriffs Department for police services
6
1.8 per 1,000
P.O.P.-Problem-Oriented Policing
Pro-Active
Gang
Juvenile
Source: Apple Valley Police Department, 2006
Fire Protection
Provider
# Stations
Special Units
Apple Valley Fire District
6 (4 full-time, 2 on-call)
Technical Rescue, incl. Swift Water and Confined Space
Hazmat Team, certified for Level A entries
Insurance Rating:
Not available
Source: www.applevalleyfd.com (2006)
Hazards
Seismicity
Seismic Zone 4
The Helendale, San Jacinto and San Andreas faults are located near the Town and are considered active faults that may generate a potentially damaging earthquake.
Flood Plains
FEMA has delineated areas that may be subject to flooding in the event of a 100-year or a 500-year storm. Most of these areas described by FEMA correspond to the flood plains of the Mojave River or the Apple Valley Dry Lake.
Geologic
The local topography contains slopes, bluffs and hillsides that constrain development. In the event that development were to occur on these slopes, damage could result.
Wildland Fires
Wildland fires present a significant threat in Apple Valley, particularly in the summer months when temperatures are high and precipitation is especially rare. Areas in the Town that are particularly susceptible to these fires include the Mojave River bottom and the southern foothill areas south of Tussing Ranch Road. The abundance of brush and relatively poor access to these areas are contributing factors to the potential for fire hazards. The wildland/urban interface where houses are scattered in the vegetation also contributes to the situation.
Hazardous Waste Transportation
The Town of Apple Valley is located near or adjacent to two major transportation corridors that link Southern California with the eastern United States. These transportation facilities are the Atchison, Topeka & Santa Fe Railroad and Interstate Highway 1. Both of these facilities carry hazardous wastes and materials that could affect local residents if a spill or accident occurred.
Source: Town of Apple Valley General Plan, Safety Element 10-27-98
